Wrangler men's jeans owe their appearance to the flight of twenty-year-old C. C. Hudson from Spring Hill, Tennessee. In search of work, he came to Greensboro, North Carolina. In search of work, he got a job at a local textile factory and started sewing on buttons — at 25 cents an hour.
For seven years he nurtured the idea of his own business, and then, in 1904, he and his brother Homer got their chance. The factory went bankrupt and closed, and its sewing machines the former employees were able to buy out cheaply. That is how Hudson Overall appeared. The brothers started with sewing workwear, primarily popular overalls. In 1919, the Hudsons' small workshop moved to a new location and took the name Blue Bell Total Company (according to legend — from the workshop bell given to the company by railroad workers, for whom the workshop made clothing. Over time, denim lint stuck to it).
Seven years later, in 1926, Blue Bell acquired Big Ben Manufacturing from Kentucky, though with the already recognizable brand preserved. Ten years later, their new Super Big Ben overalls made from certified Sanforized fabric, which practically did not shrink, became a real bestseller.
The first men's wranglers. The birth of 13MWZ
At the height of World War II, Blue Bell absorbs Casey Jones, a company that produced workwear under the Wrangler brand (the approximate meaning is horse wrangler, stubborn person, arguer).
It was under this very word that the first denim hit, 11MWZ, later 13MWZ. This classic is still held in high regard to this day. Ten models were tried before the set saw 11MWZ, “Men's zipper model No. 11.” The new product gained fame thanks to the popular extreme tailor Rodeo Ben (Bernard Lichtenstein), and it was tested by popular rodeo participants — Bill Lindeman, Jim Shoulders, and Freckles Brown.
The model's know-how was “broken twill,” which allowed the 11MWZ not to wrap around the cowboy's legs. Other innovations included smooth rivets that did not scratch saddles, pockets designed for a comfortable fit, hemmed seams, a wide “rise” with a reinforced seam, a narrow waistband, and a flare toward the bottom. Over time, the fabric weight was reflected in the name 13WMZ - 13 ounces per square yard. And the W was embroidered on the back pocket, giving rise to the Wrangler denim legend.
Men's Wrangler jeans. How it became mainstream
We say “Wrangler jeans,” but buy the spirit of the Wild West. And all thanks to rodeo. And, of course, Jim Shoulders. 16 brilliant victories under the brand's banner — seven bull riding events, four horseback riding championships, and five all-around competitions. Shoulders worked with Wrangler for 58 years, an absolute record for professional sports. The authority of “Rodeo Ben” didn't hurt either, and so for a long time they wrote inside each pair “Designed by Rodeo Ben, cowboy tailor.” In 1974, the Pro Rodeo Cowboys Association officially endorses the brand.
However, the desire to buy Wrangler was fueled not only by cowboy aesthetics. The brand supported country music, in particular Willie Nelson, NASCAR driver Dale Earnhardt in the legendary “Wrangler Jean Machine,” beauties in jeans, and, of course, the excellent and thoughtful cut of each model.
While brands like Lee were concentrating on the American market, Wrangler did not shy away from European expansion. Thus, in 1962, the brand opened a factory in Belgium. Jeans were also offered to teenagers, for example, Newsweek promoted them that way. The brand's popularity was supported by innovations, for example soft-structured herringbone denim that clings less to the leg.
Wrangler now. What to choose in the online store?
The official online store website Wrangler offers an extensive assortment. The menu is divided into categories: men's items from Wrangler, goods for women and children, a special Western section for lovers of cowboy aesthetics and, in fact, rodeo participants, both men and women. In addition, you can check out the discounts section or the new arrivals.
In the men's section, you can trust the brand's choice by, say, ordering Wrangler jeans or a jacket in the Featured section. Or look for women's and men's clothing to your taste by section:
- Jeans, pants
- Shirts
- Jackets/blazers/coats and outdoor clothing
- Shorts and skirts
- Dresses and jumpsuits
- Plus sizes
- Workwear
- Accessories
And finally, “western” and “rodeo.” The most authentic Wrangler clothing, which is not so easy to find in Russia.
Adjacent to the jeans and pants segment are products from other categories as well, for example the fairly well-known Western Snap/Cowboy Cut shirts with snaps, patch pockets, and a turn-down collar.
The 20X collection is promoted as clothing for “modern cowboys,” and the RIGGS WORKWEAR brand occupies the niche of premium workwear with a loose fit.
Also worth attention are Wrangler men's denim jackets, often created in collaboration with Pendleton Whisky, Professional Bull Riders, Ford, or Thrills Co. The brand's corduroy jackets, heavyweight denim and broken twill models, jackets with sherpa lining, etc. have become iconic.
A recent addition to the “Wrangler” family has been women's jeans from the Aura sub-line, ProGear hunting clothing, and denim sneakers with vulcanized rubber soles.
Some of the original designs from recent collections are dedicated to cult series such as “Rick and Morty” or “Stranger Things.”
Prices for Wrangler products start at $24 (although some items can also be found for $16 or $22) and go up into the $75 segment or higher. When buying “Wranglers” in America, you can be sure of their quality and the absence of unjustified middleman markups.
Let us remind you that right now denim clothing from Wrangler is the only holder of Westernwear certification.
Delivery of Wrangler from American stores to Russia
Order quality clothing from the USA, and Prostobox.com will easily and affordably deliver your purchase to your city.
