16.05.2025

What and where to buy on Black Friday in 2023

Black Friday in the USA: where to find the best discounts on products.

Black Friday in 2023 in America begins on November 24. This is the time when many products can be bought with huge discounts of up to 70%. You just need to know where to look for these black friday discounts and where to shop for your favorite products. It’s best to prepare in advance so you don’t forget to buy something important on November 24. Buy your New Year’s gifts ahead of time! Here are the products and brands most often ordered through Prostobox, and where to buy them. In alphabetical order.

Adidas

With Prostobox, people often buy Adidas sneakers from the US, including Adidas Samba and Adidas Sport. The biggest selection, of course, is on the American website adidas.com, and they always have a sale section there. On regular days, discounts reach 30-40%, but during Black Friday they can go up to 70-80%, plus you can find any product categories, including the new Adidas Athletics.

But in fact, it is often even more выгодно to buy men's and women's Adidas in a special section at Macy's. More than three thousand discounts, because they are constantly trying to clear out their old stock. You won’t find the newest Adidas Campus or Adidas Originals models there, but the rest are sold with a good price reduction.

Apple

Apple does not hold Black Friday sales on its website. They generally are not inclined to lower the prices of their products. But fortunately, many other US stores use sales of their devices to attract customers to their websites. Most often, these are not brand-new Apple iPhones, but some of the company’s other products.

For example, on Amazon you may be able to snag Apple Watch, Apple Macbook laptops, or iPad tablets. There are only a few thousand such discounts, and they get snapped up very quickly, so it’s best to monitor offers regularly if you want to save several tens of thousands of rubles. At the same time, in 2023, just like in 2022, Amazon is holding an earlier sale to satisfy buyers before Black Friday and take revenue away from other retailers. Their promotion is called Prime Big Deals Day, and it starts on 10-11 October.

Good deals on Apple Macbook, Apple Watch, and Apple headphones are available at Target. This year, they are also running a promotion on 1-7 October, in addition to the regular Black Friday. And from 1 October through 24 December, the Deal of the Day promotion is running.

There are rumors that this year Apple iPhone Pro will be sold at a discount on eBay. This once-largest American auction site is trying very hard to become an official store in order to provide worthy competition to Amazon. And in recent years, their online discounts have been very generous. Be sure to check them out during BF — you’ll be pleasantly surprised by the savings and the variety.

Overall, even during Black Friday discounts, you won’t be able to buy Apple with huge savings. The company itself does not lower the prices of its products, and stores can only sell them at 10-20% below the usual price — at a loss to themselves, in order to attract customers. But on the other hand, in the US Apple devices generally cost 1,5-2 times less than in stores in Russia. That means even if you buy an iPhone or iPad with minimal discounts, it will still save you tens of thousands of rubles compared to buying in Russia.

Please note that the duty-free import limit for goods is the equivalent of 1000 euros (after that, you will need to pay a small duty). And each individual item in the package must cost up to 2500 dollars.

ASOS

On March 2, 2022, Asos left Russia, and even in Kazakhstan you can only buy this high-quality clothing in a limited format. But in the US, they have released a lot of new collections during this time. And some of them (they already promised!) will be on the Black Friday sale. This also includes huge discounts on cool designer brands — there are more than 850 of them in the Asos online store. Winter coats and jackets, sneakers, suits, sportswear, evening dresses. Discounts up to 70%, uniquely low prices for high-quality clothing. You can see all the Black Friday deals (and they are already available) in their special Black Friday on asos.com section. We highly recommend it if you are interested in this style: it will be hard to buy such good items so cheaply later.

Calvin Klein

A very popular brand among Prostobox customers. Girls often give their loved ones men's Calvin Klein, or buy comfortable women's underwear from Calvin Klein for themselves.

There are only three places where Calvin Klein in the USA will be sold at discounts on Black Friday:

- CalvinKlein.us
- 6pm
- Amazon

You need to access the site through a VPN. Discounts reach 30-40%. It is выгодно to make large purchases, or purchases from new collections.

6PM has a special agreement with Calvin Klein. Casual clothing, underwear, dresses, some jeans, as well as a lot of branded footwear are sold here. If you need Calvin Klein Jeans at a discount, comfortable items for workouts or wearing at home, or sneakers from Calvin Klein, it is worth checking out the 6PM website.

Amazon is mainly focused on underwear. Hence the convenient and fast shipping (including free shipping to the Prostobox warehouse for orders over $25), so Americans often buy inexpensive or small items here. If you need to buy an underwear set from Calvin Klein, doing it through Amazon.com will be the easiest and cheapest way.

Google Pixel

The best Android smartphones. No unnecessary intrusive apps in the firmware, with the best camera and specs. At the same time, “Pixels” are officially unavailable in Russia. And unofficially, their prices are quite high. Even the older Google Pixel 6 sells for 35-45 thousand rubles, depending on the store. This is significantly more expensive than on Amazon or at BHPhotoVideo ($340 new, or $240 if it was taken out of the box). At the same time, Ozon often sells Japanese or other very strange versions, with color restrictions.

Naturally, you should buy Google Pixel in the USA. That’s where this smartphone has the lowest prices. Much lower even than in China on AliExpress (where Pixel 6 costs $350-$400), plus there is no risk of ending up with a counterfeit.

Let’s compare prices on Amazon.com and Ozon.ru.

Google Pixel 7a — $422 on Amazon, from $500 (48 400 rubles) on Ozon
Google Pixel 6 Pro — $559 on Amazon, not sold on Ozon (it was 64990 rubles)
Google Pixel 7 can be bought for $531 on Amazon, from $570 (54 000 rubles) on Ozon
Google Pixel 7 Pro — $724 on Amazon, from $790 (76123 rubles) on Ozon.
The average savings are $75, that is about 7500 rubles. Shipping with Prostobox costs on average up to $9,99, including insurance (and to Kazakhstan and some other countries — even cheaper). So by buying an official smartphone in America, you save at least 6000 rubles. And you potentially get a higher-quality product.

Big discounts on Black Friday for Google Pixel are not expected, just like for iPhone. Some of them are offered by the official Google store, Store.google.com. But accessing it from other countries is not as convenient as Amazon, BHPhotoVideo or eBay, and Google does not ship purchases to mail forwarder warehouses. 

Overall, it is expected that Google Pixel pro will be available to buy on BF for 10-15% less than usual. This will save you an additional almost ten thousand rubles. Plus, stores offer favorable deals on Pixel Buds headphones, especially if you buy them together with a smartphone.

Lenovo

Few people know this, but Lenovo is, for the most part, an American company. Since the Chinese Legend bought IBM's laptop division, the main development centers were moved to the USA, and even most of its management are Americans. That is why it is one of the few “Chinese” companies that trade freely on the US market and even выпускают special products for it. Americans really love Lenovo: on the one hand, good specs and stylish design, and on the other — a low price (thanks to production lines in China).

And, like a true “American” company, Lenovo offers big discounts on Black Friday in the USA in 2023. You can find deals at Amazon, BHPHotoVideo and OfficeDepot.com. Discounts go up to 76%! Good laptops and tablets for $300-$500. Lenovo IdeaPad 1 for $260. Lenovo ThinkPad L13 Gen 2 for $389.

Buying Lenovo laptops in the USA is, surprisingly, much more выгоднее than in China — if, of course, you buy them at a discount. In the States, the discounts are real, and when Black Friday comes, every brand tries to outdo all the others.

Levi's

The easiest place to buy quality Levi's jeans is in the USA. The official Levi.com/US/ store runs huge sales after Thanksgiving. Discounts on men's and women's Levi's reach 75%. The famous Levi's 501 Original can be bought for $100-$110. And a quality Levi's jacket (levi's trucker jacket) costs from $90 these days.

Sometimes better deals, especially on wrangler jeans, can be found on Amazon. But overall, the best discounts on Levi's products are on the official website and at Macy's. By the way, on Black Friday Prostobox buys out goods from there for free. To do this, look for promo codes for this Black Friday on our social media!

New Balance

Of course, New Balance shoes should only be bought in the USA. There are too many counterfeits of them in China (with the signature NB logo, but completely different quality). There are several places worth checking for this kind of footwear:

- the NewBalance.com website
- the outlet JoesNewBalanceOutlet.com
- Zappos.com
- 6PM.com


Also, of course, there are good deals on New Balance sneakers at eBay and Amazon. But overall, it is best to visit one of the four options above. On 6PM the prices are the lowest, but the selection is smaller, and they hardly ever offer special discounts for Black Friday. Right now you can find classic men's New Balance 574 there for $60-$75 (depending on the model). At the same time, on the official New Balance website the prices are noticeably higher (New Balance 574 costs from $89, New Balance 550 — from $109). But the Black Friday discounts are much more significant, up to 20-30%. In any case, before buying, you should definitely check all four websites for the model you are interested in.

Nike

There are a lot of options here:

Footlocker.com — if you have a VPN, you can get good deals here on Nike Air 1 (from $80 discounted), Nike Air Force (from $90), and other shoes. The site does not sell sportswear. However, it is one of the best athletic footwear stores in the USA.
Nike.com — although, surprisingly, the company's official website is not very developed, and buying here is generally not выгодно. However, only here are the latest collections sold at discounts, such as fashionable Nike Dunk or the latest Nike Tech and Nike AirMax models.
Snipeusa — Nike clothing. For example, women's Nike pants for gym workouts.
FarFetch — a large selection of Nike sneakers, including Nike Force and Nike Low. This store is also available in Kazakhstan, but prices directly in the USA are usually much cheaper.
Macy's — this store is famous for its Thanksgiving Day parades in downtown New York, and the Black Friday discounts here are huge too. Around 18,000 products under the Nike brand, and almost all of them are discounted. Nike Air Max SYSTM sneakers cost from $65 (instead of $100).

Ralph Lauren

This brand is also worth checking out at Macy's, where a special section has been created for it (it will appear as soon as you enter the brand name in the search bar on the site). But in the US, Ralph Lauren itself also has a very well-developed network of its own stores. You can find very good Black Friday discounts on RalphLauren.com if you check the Sale section or click/tap the banner on the website's homepage. It is also worth checking out RalphLauren-usa.com, where the selection is almost just as large, and there are even more discounts. Men's Ralph Lauren polo shirts are sold there for just $30-$50 (instead of $100), and signature women's cardigans — from $90 (instead of the usual $190).

But still take a look at Macy's, especially during Black Friday in the US. With promo codes and unique discounts, you can sometimes buy Ralph Lauren T-shirts there from $27, and hoodies — from $34. An ideal gift for a husband or child who wants to wear premium clothing and feel comfortable. Some collections from Polo Ralph Lauren are also sold on Amazon, although the choice of colors and styles there is somewhat limited.

Samsung

Very few people know this, but in the USA the company has its own store, Samsung.com/US/, where on Black Friday and Cyber Monday there are often very good discounts (similarly, by the way, with the Microsoft store, where you can profitably buy an Xbox or Surface laptops). Prices for the Samsung Galaxy S23 are $749, and with a discount you can buy them even cheaper.

Samsung Galaxy Tab and other tablets are worth checking on BHPhotoVideo.com. Good special offers, including on Galaxy Buds and Samsung smartphones, as well as smart watches, are available on Amazon. With guaranteed free delivery to our warehouse.

More than 4500 offers for Samsung electronics, old and new, are listed on eBay. The site also has a convenient search for the company’s latest smartphone models. Just look carefully at what you are buying (a smartphone, not a case or parts for it). And remember that shipping may be paid — check how much the seller wants for shipping to the Prostobox warehouse in the state of Delaware.

Also look carefully to make sure that the Samsung smartphone version is Unlocked, that is, so that you are not tied to any of the US mobile carriers.

Skims

An American brand of shapewear and clothing founded by Kim Kardashian. Surprisingly, not too expensive (if you buy in the USA). A wonderful gift for your beloved: elegant, delicate, and at the same time Skim lingerie costs only from $20 (and that’s even without discounts!). During Black Friday 2023, you can buy a Skims dress for $60-$70. It will suit any body type!

The easiest way to buy Skims is on the official Skims.com website. Free delivery to the Prostobox warehouse on orders from $75.

Sony

If you need to buy a Sony PlayStation, it’s worth visiting eBay. The prices there are quite official: the console is sold for $499 if you buy without discounts (but there are discounts these days, plus special offers bundled with games). Savings when buying a PlayStation are at least 10 000 rubles compared to Russian prices. Delivery of the PS5 to the Prostobox warehouse takes 4 days and is free.

For all other equipment, including Sony Xperia, you can visit BHPHotovideo, Target or Adorama. They sell smartphones, cameras, and lenses there. The discounts are not very big (except for TVs, which are difficult to ship), but the prices are good. Please note that an item for shipping from the USA must cost no more than $2500.

Another universal option is to buy on Amazon. Every month, about 20 000 Sony Play Station units are ordered there in total (and several hundred of them through us). Sony equipment is also sold in abundance in the USA by OfficeDepot.com. Promotions there change every day, but there are very cool offers, especially on Cyber Monday. You may need a VPN to access the site, but they work quite well with our warehouse.

Tommy Hilfiger

Premium-segment clothing and footwear. You can order from Tommy Hilfiger’s official online store — Tommy.com. And even better deals are available on their new site — TommyJeansUSA.com (a VPN may be required). Great offers on men’s and women’s Tommy Hilfiger clothing are also available at Macy's.

But in fact, most often people buy Tommy Hilfiger through us on 6PM.com and Amazon.com. On both of these sites, the brand has its own popular page — essentially acting as a mini-site. With its own offers and discounts, and its own promotions on Black Friday. Tommy Hilfiger jackets from $70 (instead of $110), pants and jeans — from $40 (instead of $80), branded polo shirts — from $20 (instead of $50). Black Friday is truly the best time to stock up on great items for the whole year!

Uniqlo

A Japanese casual clothing brand that has become very popular in the States and around the world thanks to its unique style. On Black Friday, you can buy Uniqlo at a good price on the https://www.uniqlo.com/us/ website. In other stores, even at Macy's and 6PM, the company's products are extremely rare. Men's us polo Uniqlo costs only $9,90 thanks to discounts (though it is available only in some rare colors). Branded women's sweaters cost $29-$49.

For clothing on Black Friday, it’s also worth checking out the official stores of brands such as:


All of them run their own unique discounts, and if you like their style, now is the best time to buy something for yourself or as a gift. It’s also worth separately mentioning the super-popular vitamin and supplement store — iHerb. Lately, almost as much is being bought through us on iHerb as on Amazon: dietary supplements and vitamins from the USA inspire much more trust than those from other countries.

Brands such as Carter's, Coach, Converse, Michael Kors, Furla, Puma, Balenciaga, — are most выгоднее всего to order on 6pm with big discounts. Prices there are always 50-80% lower.

 

Be sure to visit Amazon.com and Ebay: their homepages have huge sections dedicated to Black Friday 2023. Even if often not with the most well-known products, they do offer decent discounts (from -20%) and the chance to choose something new and interesting. There are thousands of deals there, you can find any clothing and electronics, and there will definitely be something in the category you’re interested in. And with Prostobox it will be possible to deliver it to your country very quickly.

And of course, just type the name of your favorite product + "black friday sale", "black friday shop" or "black friday us" into Google. This way you can easily find any brand that has promotions. And don’t forget about Cyber Monday, where there will be discounts on gadgets, which starts on 27 November.

 

Also be sure to check out the Prostobox section «Black Friday», where the very best individual discounts are collected. For example, Airpod Max is $200 cheaper than usual. There you can also find a promo code so that we can purchase goods for you for free. This promo code will be valid until 31 December.

During Black Friday and Cyber Monday, we publish the best discounts for you on social media in real time. Subscribe to Prostobox on VKontakte or on Telegram to be the first to see the best offers.

 

 

The Prostobox.com team
9801

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