Calvin Klein is one of those brands that has preserved its aura of popularity through the decades. From flirting with haute couture to expanding into the markets of underwear, watches, and perfumes, Calvin Klein has not lost momentum to this day.
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The founding of the Calvin Klein brand
The creator of CK, Calvin Klein, grew up in Brooklyn, New York, and was interested in art and fashion from childhood. In the late 50s, Calvin graduated from the High School of Art and enrolled at New York’s Fashion Institute of Technology. While still studying, Klein began working in the fashion industry, or more precisely, delivering papers at Women’s Wear Daily. Only three years later did he get a job at a sewing atelier, but after a few months he quit because of the meager pay.
Following this fiasco, Calvin honed his skills by creating raincoat sketches for designer Millstein. The employer was so-so, but in that “fashion hell” Klein learned a lot and even attended several fashion shows in Paris.
It is not surprising that Klein’s first model to attract attention was a raincoat, noticed by the vice president of Bonwit Teller and the owner of a store on Sixth Avenue. It was he who placed CK’s advertisement on a page of The New York Times.
Calvin Klein Ltd the birth of the brand
At the end of the 60s, Calvin Klein Ltd appeared, founded by Klein and his more well-off childhood friend Barry Schwartz. At first, it made men's suits and coats, and then began creating women's designs as well.
The 70s were “crazy” for Calvin. Bohemia, drugs, alcoholism, experiments in his personal life. Klein also experiments with clothing. So, it was then that Calvin Klein acquired its signature unisex style and began creating women's clothing. One of Klein's first masterpieces was the short coat \ pea coat PeaCoat, adapted to the female silhouette.
With its appearance, Klein became a trendsetter for an entire decade. The motto of fashion in the American way became the phrase: “The most modest dress can be the height of chic, since the decisive criterion of style is not what, but how it is sewn.” It is not surprising that the brand receives the “Coty” award for “sophisticated and impeccably tailored clothing.” Subsequently, Klein would receive it two more times.
Calvin Klein Jeans ordering and delivery from the USA
However, this was not enough for Calvin. First, he became interested in fur, and a line of fur accessories and clothing came into being. Then, four years later, in 1978, Calvin Klein Jeans emerged, instantly moving jeans from the category of cheap and casual clothing into the rank of iconic, designer, and sexy models. The perfect cut emphasized the figure and expressively outlined the shape of the legs. The advertising people hired by Klein made use of the erotic potential of the new product.
The “face” of the brand, photographed by top photographer Bruce Weber, was the young model Brooke Shields. The posters featured the phrase: “Do you know that there is nothing between me and my jeans?”. The age of America’s new sex symbol played a cruel joke on the brand; after the scandal, Klein and Weber were accused of pornography and indecency, and the jeans had to be taken out of production. But the link between “jeans” and “sex” could no longer be broken.
Underwear, watches, and perfume from Calvin Klein
In 1982, the first underwear Calvin Klein appeared. The erotic advertising featured rapper Mark and top model West. Klein was the first to use the sexualization of the half-naked male body in advertising, staking out the niche of masculine and stylish underwear with an erotic accent.
Now the need to buy Calvin Klein underwear turns from an ordinary everyday concern into a fashion act. The building blocks in the foundation of the stunning success of men’s underwear were a comfortable design, solid quality, and, of course, provocative advertising.
“The Last Supper by Klein” became another scandalous masterpiece, recreating the biblical scene with half-naked models of both sexes in jeans by Klein.
And in 1992, Calvin bet on unisex. Then Klein created a campaign with young Kate Moss and rapper Marky Mark. Two thin half-naked figures with similar hairstyles. Such clothes could be worn by young people of both sexes.
In 1999, underwear for children and teenagers appeared on the official Calvin Klein website and in US boutiques. Advertising with teenagers was traditionally recognized as frivolous, and the company once again apologized.
To go with the underwear, “paired” fragrances of the “Eternity,” “Obsession,” “Escape” series and the bestseller “Contradiction,” which was released in 1998, were created.
A little earlier, in 1997, the first sports watches with the cK logo were released in collaboration with Swatch Group. The new product occupied a niche in the fashion watch segment with original design. The guarantee of quality of these status accessories from Calvin Klein Watches + Jewelry is Swiss manufacturing and constant attention to detail — from the case and dial to the groove under the glass or the metal bracelet.
Calvin Klein USA (Calvin Klein USA) ordering and delivery to Russia and Ukraine
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Purchase of orders on the official website calvinklein.com to Russia and Ukraine
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Some models from the bestsellers and new arrivals for women are also available in sets. Calvin Klein is perfect for creating an excellent and comfortable “basic” wardrobe for a wide range of activities. In addition, on the official website discounts from 30 to 50% are available on selected items, and Prostobox.com intermediary in the USA delivers them to your city at affordable rates, so we are waiting for your orders.
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